August 21, 2019

Al Fakher Brings Shisha to TFWA in Cannes

The company welcomes all to its branded Shisha lounge at Bay Terrace T-12

The global leader in the shisha tobacco market, Al Fakher is making a mark in travel retail with its presence at TFWAWE in Cannes this year, the company’s first year exhibiting at the event. 

Al Fakher has experienced unprecedented growth in the travel retail sector. While the company had been already present in travel retail, the renewed focus on the channel has produced excellent results. Al Fakher tobacco is available in 14 new locations, and its global distribution footprint in travel retail is set to further increase this year.

This success is helping the category’s growth as a whole. Shisha tobacco’s year-on-year growth in travel retail is in the double digits, and that growth is expected to continue in coming years. 

At TFWA WE, Al Fakher has taken a space with a large outdoor area that enables the company to present an experiential Shisha lounge. This will allow visitors to enjoy Al Fakher’s world-renowned flavors while the team showcases how they might add value to their visitors’ business. 

“Our travel retail team is looking forward to meeting with travel retailers from around the world, exploring new growth opportunities and introducing Al Fakher to those we’ve not yet met with,” says Ziad Jabre, Head of Global Travel Retail. “Shisha is not just a Middle Eastern phenomenon. Our products are available in over 150 countries, and Al Fakher is recognized the world over. With our travel retail partners, we can ensure that our customers find their favorite tobacco wherever they might travel.”

Al Fakher will use the opportunity inCannes to display innovations and share exciting news, while visitors experience the flavors and explore opportunities that will add value to their business with Al Fakher.

To contact Ziad Jabre: z.jabre@alfakher.comor +971 6 740 0366 Ext. 560

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