October 29, 2019

Balblair has lift off with Le Clos at DXB

The award-winning fine wine and luxury spirits retailer has become the first airport retailer outside of Europe and only Middle East duty free retailer (with exclusivity for 2019) to list Balblair​

International Beverage has achieved a landmark listing for its super-premium single malt Scotch whisky brand Balblair, with LeClos the prestigious fine wine and luxury spirits retailer. Le Clos is recognised for bringing rare and desirable products to market for its international clientele at the world’s busiest international airport, Dubai International(DXB), and Balblair is now part of its world-class portfolio.

Balblair single malt Scotch whisky was re-launched to travel retail in the spring of this year, featuring premium new bottles and luxury packaging, reflecting the distillery’s unique and idyllic location. The distillery was founded in 1790 and today is one of the oldest working distilleries in the world.

InternationalBeverage Sales Director for Global Travel Retail James Bateman said: “International Beverage is delighted to partner with Le Clos to launch Balblair single malt Scotch whisky.Le Clos’ knowledgeable staff have proven expertise in bringing to market luxury spirits and its established reputation in one of the world’s busiest airports is a very important platform for building awareness amongst potential shoppers and collectors. 

“The new Balblair range emphasises the traditional values ofHighland single malt Scotch whisky with a genuine provenance and an emphasis on quality. Le Clos is the perfect showcase.

Ben Odgers, General Manager, Le Clos said:“Balblair is a superb Scotch whisky brand, with a wonderful provenance, and one which has found a natural home on the shelves of Le Clos. We are at the crossroads of the world at DXB, and our stores give great positioning to reach whisky collectors and enthusiasts from around the globe – a type of customer which is vital to the growth of the Balblair brand.”

He added: “We have worked closely withInternational Beverage to support this launch and the early sales of Balblairhave been promising, and we hope to see that continue throughout the exclusive promotional period for the remainder of 2019.”

The core range of Balblair – featuring a 12YO, 15YO, 18YO and 25YO– is now available for purchase in Le Clos stores across Dubai International airport and online at leclos.net

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