May 6, 2019
New line meets the millennial demand for authenticity, sustainable & ethical production plus on-trend style
Based in Florence, iconic Italian brand Il Bisonte is entering the global travel retail channel with a new collection of handbags and wallets created specifically with the Asian travel retail shopper in mind. After 50 years of strong positioning in the domestic market, Il Bisonte is showing for the first time at TFWA Asia Pacific in Singapore.
Il Bisonte has been ahead of its time since its inception. As is so on trend currently, the company has always used only all-natural, responsibly and ethically sourced materials found within 30kilometres of its headquarters in Florence. The venerated Italian brand is devoted to using only exceptional raw materials and production methods that are not only ecologically sound but produce exceptional products, and every piece is created byFlorentine and Tuscan artisans skilled in traditional methods.
These qualities are especially important to the traveling millennial shopper looking for authenticity. For Il Bisonte, long renowned for its superior quality and craftsmanship, they have been essential since long before they became fashionable.
Sustainable and ecologically sound production methods such as the vegetal tanning process of fine cowhide leather and the use of vegetable dyes mean all Il Bisonte products are guaranteed to last a lifetime.
Every piece becomes evermore personalised as the leather acquires a uniquely beautiful patina through daily use, maturing along with the person who uses it.
While the new collection stays true to the company’s timeless casual-chic aesthetic, the designs and colors are beautifully contemporary, with styles fully in line with current trends and sure to stand out in the travel retail environment.
Il Bisonte can rely on an established network of branded boutiques and 280 multibrand shops worldwide to support its global distribution. In Asia, an especially important region for its expansion, the company has boutiques in Hong Kong, Taipei and Jakarta, and a strong footprint in Japan with 42 stores.
Sofia Ciucchi, CEO il Bisonte commented: “Travel retail is an important channel for us and one that we are currently targeting, specifically in theAsian market. We see great opportunity in this channel and this region. We are thrilled to be participating in our first-ever TFWA Asia Pacific Exhibition andConference, where we will be showing our new line and our bestsellers targeted at this consumer.”