April 9, 2019
International Beverage Group hasunveiled a new travel collection of age-statement single malt Scotch whiskiesfrom its multi-award-winning Highland distillery, Balblair.
International Beverage Group has unveiled a new travel collection of age-statement single malt Scotch whiskies from its multi-award-winning Highland distillery, Balblair. The new suite of expressions will be available in global travel retail from April 1 and features an exciting and striking new look, specifically designed to catch the eye of passengers in the highly competitive travel retail environment.
The new collection complements a newrange being launched to the UK domestic market at the same time, which will replace all existing Balblair expressions.
The new travel collection series features four whiskies, including one that is exclusive to Global TravelRetail. Each is meticulously hand selected, while all retain the distillery’s unmistakable true Highland character.
The Travel Collection includes:
In a move away from the distillery’s current ‘vintage-only’ approach, the launch of this collection signals a new era for Balblair. While each expression offers its own unique appeal, the series as a whole stays true to Balblair’s house style, following a gentle and considered approach with its focus firmly on quality over quantity – an attribute Balblair has become renowned for.
John MacDonald, Distillery Manager at Balblair, said: “As one of the oldest working distilleries in the ScottishHighlands, Balblair has a long and rich history of crafting premium single malt Scotch whisky. These new expressions are true to the unique characteristics that have made Balblair such a popular brand amongst whisky aficionados.
“We are proud of our heritage and we will continue to honour our centuries-old traditions, but we also look forward in our quiet pursuit of perfection.”
Commenting on the reveal, International Beverage Sales Director for Global Travel RetailJames Bateman said: “These new Balblair expressions are another example of our commitment to building distinctive and desirable premium brands in travel retail.
“This range sets a new standard to personify the distinctive house style and unmistakable quality and provenance of Balblair. Each expression has its own unique characteristics; all of them exude Balblair’s True Highland Spirit.”
Inspired by Balblair’s rich past, the packaging for the new collection is reflective of the distillery’s unique and idyllic location. It takes subtle cues from the surrounding landscape: its pureHighland water source and the Pictish ‘Z-rod’ carvings etched on the ancient Clach Biorach standing stone located on the distillery’s doorstep. A larger logo area and new label font has also been incorporated into the design to create greater on-shelf brand visibility.
The travel collection launches initially with Dufry through its UK airports, listing three of the four expressions (12, 15, 17 year olds) from April 2019, before rolling out globally.
Retail prices are:
Balblair 12 Years Old 46% 100cl : RRP£49.99/ €55.00 / $65.00
Balblair 15Years Old 46% 100cl : RRP£74.99 / €85.00 / $100.00
Balblair 17Years Old 46% 70cl : RRP£100.00 / €115.00 / $130.00
Balblair 25Years Old 46% 70cl : RRP £430.00/ €480.00 / $565.00
The collection will be showcased on the international Beverage Group stand at TFWAAsia Pacific in Singapore from May 12-16 (Basement 2, H27)
For more information visit: www.balblair.com