July 16, 2019

Oribe Hair Care Breaks Into Global Travel Retail Channel

The luxury hair care line will preview its collection in October


Oribe Hair Care, a prestige hair care brand and global beauty authority, is excited to debut its product offerings in Cannes this October.

Currently, hair care has a very small footprint within the travel retail segment, creating a huge opportunity for the brand within the industry. The company’s success in the luxury retail market along with the increased global demand for Oribe Hair Care makes travel retail a natural progression for the brand.

“Oribe Hair Care has a strong presence in North America, Asia and Europe, and we are always looking to expand our footprint within additional regions,” said Sid Katari, Oribe General Manager. “With our robust product offerings, we plan to curate exclusive on-the-go sets for the well-traveled consumer, from cleansers and stylers to body washes and crèmes. This can include an assortment of full-and travel-size products in customized packaging.”

Oribe Hair Care is currently distributed in high-end salons and spas, premier retailers and apothecaries as well as luxury e-commerce sites. The brand will be previewing its unique product collection to the global travel retail segment at the J.W. Marriott in Cannes.

For more information or to set up a meeting, please contact Kemper Brennan, Vice President of Travel Retail at kemper.brennan@oribe.com.

Media inquiries please contact Wendy Morley at wendy@GTR360.com

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About Oribe Hair Care: Over the past decade, Oribe Hair Care has set the standard for professional haircare within the prestige market. The collection is designed with the most talented hairdressers, the most sophisticated salons and the most discriminating customers in mind. Represented in more than 40 countries, Oribe has woven itself into the fabric of the hair care industry—from providing the highest-performing products to delivering forward-thinking education that inspires confidence.

Oribe Hair Care blends styling heritage with award-winning packaging and its signature Cote d’Azur fragrance to develop a lifestyle brand that has sparked deep connections with its consumers. It’s part product line, part innovation, part community, part individuality. These are the products of the hair-obsessed.

 

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