September 16, 2019

Oribe Hair Care To Preview Its Collection for Travel Retail

Oribe Hair Care, prestige hair care brand and global beauty authority, is excited to debut its product offerings in Cannes this October

The luxury brand Oribe, which is known globally for its high-performing products, signature Côte d’Azur fragrance and craftsman-style packaging, plans to curate exclusive on-the-go sets for the well-traveled consumer. The assortment will include both full- and travel-size products in packaging customized for travel retail. Every detail of Oribe’s packaging is inspired by fragrance design with a nod to the future and a hint of the past. The bottles, tubes and tubs create an emotional reaction and spark interest, which will be reflected in these exclusive sets.

In order to reach multiple segments, the sets will focus on several different consumer categories, from grooming, a set that features products geared toward men, to body care, a bundle of best-selling scrubs and crèmes. Color care, texture and treatment collections will also be available. Additionally, Oribe will provide styling sets that offer the essentials to create different looks, from bombshell blowouts to effortless beach waves. These bespoke sets ensure the consumer never has to compromise on their luxury beauty products while traveling.

“The Oribe team is looking forward to meeting with retailers to discuss the potential for new travel sets and product offerings,” said Sid Katari, Oribe General Manager.“Launching into this segment will allow us to bring together two of the most important concepts in the travel retail channel—luxury and exclusivity.”  

Oribe Hair Care is currently distributed in high-end salons and spas, premier retailers and apothecaries as well as luxury e-commerce sites. The brand will be showcasing its unique product lineup to the global travel retail market at the J.W.Marriott in Cannes.

For more information or to set up a meeting, please contact Kemper Brennan, Vice President of Travel Retail at kemper.brennan@oribe.com.

Press, please contact Wendy Morley at Wendy@GTR360.com.

About Oribe Hair Care: Over the past decade, Oribe Hair Care has set the standard for hair care within the prestige category. Blending award-winning packaging and its signature Côte d’Azur fragrance, the collection is designed with talented hairdressers, sophisticated salons and discerning customers in mind. Represented in more than 40 countries, Oribe has become synonymous with best-in-class product performance and technical education, sparking deep connections with its consumers.  

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